The Industry’s Biggest Blind Spot: Designing for Longevity
The fastest-growing demographic on the planet is also one of the most consistently overlooked by product teams. By 2050, one in six people on the planet will be over 65. Yet, despite this shifting global reality, the majority of the tech and product landscape remains tethered to a “default user”: young, able-bodied, and digitally fluent. […]
Textile as an interface for Physical AI
Everyone is debating AI models. Every company is evaluating the adoption or impact of AI on its business model, as it is fast proving that it is less a technology paradigm spoken of and is instead one that we are experiencing in real time. For our part we continue to question both the design implications […]
Redefining Circularity in Personal Care
Every hour, the world manufactures roughly 20 million disposable diapers. Every year, over 45 billion sanitary napkins and tampons end up in municipal waste systems globally. According to data compiled by the World Bank and the United Nations Environment Programme (UNEP), single-use hygiene products represent one of the fastest-growing contributors to global plastic waste. Because traditional disposables are constructed with up […]
Scaling Rheon Labs’ Reactive Technology into the Future of Wearables
One of the most innovative technologies we have come across in performance gear has been RHEON™, the energy-absorbing super polymer. It’s a strain-rate sensitive material behaving like a “smart” fluid or non-Newtonian substance. Under normal conditions, its soft, flexible and moves seamlessly with the human body but once a sudden force, high-frequency vibration or sharp impact is applied, its molecular structure stiffens to absorb and dissipate energy before […]